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GROW YOUR BUSINESS.
Want to increase your revenue?
There are four strategies to get there:
1. Increase your price. You can justify your increase by either adding more value to your existing offer, or by applying value-based pricing and better positioning the value of your existing offer.
2. Increase the number of leads. Simply put, if you have more leads, and maintain your conversion rate, you will have more sales which leads to more revenue.
3. Increase your conversion ratio. Convert more of your leads to paying customers - this requires you to increase your sales effectiveness.
4. Restructure your offer. You can extend, broaden or add additional offerings to further monetize your existing customers, or attract more of your ideal clients.
NOTE: Because Lever Four is specific to each business, it is not included in the calculations below. It is important however, to evaluate this strategy as an additional option for increasing your revenue.
Pulling multiple levers, gets you there faster!
When calculating revenue, these three levers have a multiplicative relationship - meaning that improving more than one at a time will result in compounding effects that act like jet fuel for your revenue growth! See the chart below to see how much faster you can accelerate your growth if you can manage to improve two or three levers at a time!
How Pulling Multiple Levers Accelerates Growth
Let's Go!
Use the following calculators to model the impact that pulling these levers will have on your revenue. You can use the simple calculator on the left, or you can use the calculator on the right and enter your specific revenue goals so that you can explore the various paths to achieving them. Please note that when using the calculators you should be thinking about new business (not recurring revenue from previous deals.) While the reverse engineering calculator references months - it works just the same for annual revenue - just use annual numbers instead of monthly numbers.
I want to...
Explore my growth levers
Explore how changing your growth lever metrics can impact your revenue!
Reverse engineer my revenue goals
Tell us your revenue goal and the levers that you want to pull to get there!
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Growth Lever Calculator
The number of leads you want to generate
The percent you want to convert
Revenue per lead/ cost of your offer
Your Revenue:
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Reverse Engineering Revenue
Tell us a little about your current metrics...
What's your average monthly new revenue?
What is your monthly revenue goal?
How many clients did you close last month?
How many leads did you have?
Pull your levers!
How much do you want to prioritize increasing your price?
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How much do you want to prioritize increasing your conversion rate?
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How much do you want to prioritize increasing the number of leads you generate?
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