Want to increase your revenue?

There are four strategies to get there:

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1.  Increase your price.  You can justify your increase by either adding more value to your existing offer, or by applying value-based pricing and better positioning the value of your existing offer.

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2.  Increase the number of leads. Simply put, if you have more leads, and maintain your conversion rate, you will have more sales which leads to more revenue.​

3. Increase your conversion ratio.  Convert more of your leads to paying customers - this requires you to increase your sales effectiveness. 

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4. Restructure your offer.  You can extend, broaden or add additional offerings to further monetize your existing customers, or attract more of your ideal clients.

NOTE:  Because Lever Four is specific to each business, it is not included in the calculations below.  It is important however, to evaluate this strategy as an additional option for increasing your revenue.

Pulling multiple levers, gets you there faster!

When calculating revenue, these three levers have a multiplicative relationship - meaning that improving more than one at a time will result in compounding effects that act like jet fuel for your revenue growth! See the chart below to see how much faster you can accelerate your growth if you can manage to improve two or three levers at a time!

Let's Go!

Use the following calculators to model the impact that pulling these levers will have on your revenue. You can use the simple calculator on the left, or you can use the calculator on the right and enter your specific revenue goals so that you can explore the various paths to achieving them.  Please note that when using the calculators you should be thinking about new business (not recurring revenue from previous deals.) While the reverse engineering calculator references months - it works just the same for annual revenue - just use annual numbers instead of monthly numbers. 

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